The Apple iOS store was started in 2008.
It was intended to be an update/extension to the already in place iTunes store.
The iOS Store is run by Apple, and provides apps for not only iPhones, but iPads and Macs.
Not everyone can simply submit a design to Apple.
One must first become a Registered Apple Developer. While it is a process that everyone must go through, many app developers have made good money in the iOS store, and some have become millionaires.
But what exactly does Apple look for in an app? What can get app rejected? While most Apple guidelines are reserved by Apple to only be released to registered developers, there are a few common knowledge aspects of approval that everyone should know before considering developing an app.
App Reliability:
One of the very first things Apple checks when reviewing an app for approval is if the app is reliable.
When developing and testing an app, the developer needs to make sure that all kinks and bugs are worked out before submitting their app for approval.
Apple will test and re-test apps and if an app keeps crashing or malfunctioning, Apple will reject the app.
Duplicating Apps:
One of the next major steps Apple takes in its approval process is figuring out whether the app is an original. If you are an app developer, be sure that your app idea is your own idea.
Taking a popular gaming app and simply changing the name, colors, and presentation of the original game is a good way to get your app rejected.
When beginning your app development, developers should do research into the iOS Store, and make sure their idea hasn't been made into an app yet.
Basically, there are enough "Fart Apps" on Apple.
Don't waste your time developing another one, because more than likely, it will get rejected.
Appropriate Content:
Apple has openly expressed content that it has deemed inappropriate.
Any apps containing such content will be rejected. This includes, but is not limited to, apps with:
Pornography
Realistic Violence
Religious views or commentary that can be seen as offensive or mean-spirited
Overly disgusting features
Unauthorized contests, lotteries, or raffles
Offensive or cruelty towards any ethnic group
There are many reasons why an app could get rejected by Apple. This is simply 3 of the most common reasons an app developer may face being rejected by Apple.
App development can be fun and enjoyable, but developers need to do research into all of Apple's Guidelines before putting work into a project that will be destined to be rejected because of one of the reasons above.
And while this is not a complete list, hopefully you have gained some insight into exactly what Apple is looking for in applications that are submitted for approval.
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